Website design, photography and film production for the NHS.
The Central and East London Breast Screening Service is part of the National Health Service Breast Screening Programme. I was commissioned to redesign their website.
In response to the brief our concept was to develop a welcoming central platform for the Central & East London Breast Screening Service. The design is friendly, approachable and easy to use while still containing necessary practical and efficient service based information.
The website includes an online booking system, giving women the opportunity to change their screening appointments. This is a first of its kind, previously women could only request to change their appointment via email or phone.
The website helps women to get a real sense of what to expect, from arriving at reception to having a mammogram.
Film production
Directed and delivered a short educational film to overcome common misconceptions and fears that might be associated with breast screening, with the aim to increase up take in the screening programme.
Photography
Directed and delivered a series of photographs to communicate the sense of community among the women, nurses and staff who use and run the service. We wanted the photos to appear friendly and approachable but with a professional clinical edge.
Website
The website helps women to get a real sense of what to expect at their breast screening appointment, from arriving at reception to having a mammogram. The website includes an online booking system, giving women the opportunity to change their screening appointments. This is a first of its kind, previously women could only request to change their appointment via email or phone.
“Made Wise created a wonderful new website and film for us. The new website has greatly improved the admin side of things, now women can change their appointment online. Made Wise provide on-going support responding quickly and efficiently.”
— Christine Norton, Central and East London Breast Screening Service